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Indeed, the innovative spirit of the 1970s continues to inspire designers today. The decade's visual audacity, conceptual brilliance, and willingness to break conventions have become integral to contemporary graphic design identity. Its pioneers shaped the field's trajectory over the past half-century, proving that groundbreaking design maintains its power and relevance across generations. In sum, the 1970s forged an exuberant design legacy whose impacts reverberate through our visual culture. Saville's album art didn't just represent the music – it also came to represent an entire cultural movement. His covers for Factory Records bands like Joy Division and New Order visually defined the Manchester post-punk scene.
The best logos of the 1970s - Creative Bloq
The best logos of the 1970s.
Posted: Fri, 08 Sep 2023 07:00:00 GMT [source]
Renzo Piano cultural centre
Design schools ensure 1970s styles and techniques remain relevant by teaching them alongside modern digital design. Advances in offset printing and phototypesetting expanded the graphic possibilities of the 70s. Phototypesetting allowed designers to experiment with various typefaces, angles, and scales. Offset printing enabled more detailed and intricate designs with layered elements and effects. The aged appeal of this photo along with the contrasting colors makes for one of my preferred 70s color palettes with hex. The London-based architectural studio, Carmody Groarke, have created the 3D design for this exhibition.
Influences from Around the World
Additionally, there was a bold experimentation with contrasting hues, pushing the boundaries of visual appeal. Similarly, the simple, pared-down minimalism featured heavily in the 1970s remains a core principle in logo design. Contemporary brands aim to emulate the minimalism and artistic simplicity of legendary 70s logos like Nike's Swoosh and Apple's Bitten Apple.
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In 1977, Apple Computer unveiled the now iconic rainbow apple logo. Designed by Rob Janoff with a bite mark added for scale, the logo paid homage to Apple's original name, Apple Computers. Its vibrant rainbow stripes represented the company's dedication to bringing colour graphics capabilities to what was then a black-and-white computing world dominated by IBM. The colourful stripes and friendly bite made Apple stand out from its competitors and signified its mission of making computing accessible and inviting for all. Yet, while it has grown ubiquitous today, the Swoosh faced scepticism early on. It broke through the clutter of the time's busy, crowded logo design.
Inspired to create your own funky lettering?
This design is inspired by logos from the 70s, in colors and rounded shapes. We believe in creating remarkable design experiences, going beyond the boundaries of technology to create provocative web design & branding that gets noticed. Our clients trust us to deliver inspired creativity unique to them, service that's personal and responsive, and expectations and costs that are transparent. We strive to create work that's not only authentic and bold - but impactful. If you’re wondering how you could possibly integrate some of these iconic designs into your current work, check out some of these vintage-inspired designs created within the last few years.
If you’re a 60s, 70s or 80s child at heart, you’ll be happy to know that retro design is alive and well! Advertisements and marketing collateral as a whole during the 1970s, looked either bright and wild or do-it-yourself (DIY). The extremes both blossomed from music influences as well as pop art influences that began in the 1960s.
Miramax Loved ‘The Holdovers’ ’70s-Style Logo Design So Much It Ended Up Using It on Other Releases - Variety
Miramax Loved ‘The Holdovers’ ’70s-Style Logo Design So Much It Ended Up Using It on Other Releases.
Posted: Fri, 10 Nov 2023 08:00:00 GMT [source]
Introducing Apple II
In the second in our series of articles, R/GA's George Prest looks back at some of the winners from the 1970s. According to Kate McInnes, Envato’s specialist for Graphics, the relaxed, nostalgic and cheerful aesthetic of the 70s has made it a big trend this year. Photographers were encouraged to shoot wider shots but focus only on the key players in the photo's composition. As a dessert, we’ve decided to share with you a compilation of tv commercials from back in the days, when colored TVs started entering homes in the early 1970s. The PhotoTypositor, manufactured by Visual Graphics Corporation, used large negative film strips with characters next to each other.
Logos evolved beyond merely representing names into narratives communicating a brand's values, personality and aspirations. The classic Shell logo encapsulated this trend with its iconic seashell that implicitly suggested the company's connection to nature, the environment and ocean resources. Simple but symbolic, these logos became visual metaphors for the brand's ethos. When Apple Computer was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, the pioneering tech startup needed a logo that embodied its vision.
As a result, the lava lamp-inspired bubble lettering and free-form font swashes that capture the era were born, and continue to be popular typography choices today. This mainly refers to the collage-style combinations of real-life photography with colorful shapes, prints, and typography. Look to leaders in pop-punk like The Ramones and Generation X for prime examples of collage and persona-driven graphics design. The 1970s was a great decade to try new things with graphic design and test different styles. Typography in the 1970s also developed due to the availability of typesetting technology.
These warm hues evoked a sense of nostalgia and comfort, reminiscent of the peace movement and back-to-nature attitudes popular at the time. And both of these trends are popping up left, right and centre in 2020. Who would have thought that a chemical element could come to represent an entire decade? One of the most iconic styles of the 1980s, Neon was used everywhere – from film posters to album covers to video games. This year we’ve seen the neon trend used by big brands such as Nike in this video billboard and BMW in their Motorsport Sim Racing opener.
From retro-inspired logos and fonts to earth-toned colour palettes and natural textures, 1970s design elements are making a significant comeback. The 1970s – a decade of social change and creative experimentation that ushered in a new era of graphic design. The 1970s were a turbulent time of profound social change and upheaval. Coming on the heels of the radical 1960s, the decade saw the repercussions of the counterculture and civil rights movements continue to shape society.
70's inspired wedding invitation and RSVP card.A combination of clean modern design and a groovy aesthetic. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed. For more 70’s graphic design and 70’s inspired design, head to our Pinterest board. It doesn’t matter if it’s industrial, packaging, print, automotive, Web or anything else. Get inspired every day by people who don’t create anything the way you would.
Would you be interested if I told you I had a time machine to let you travel back in time? The sense of movement in art forms was embraced by twisting a mirrored tube and bringing out a new perspective for the viewer’s focus on the art. If you’re inspired to create graphics with photos, discover how you can play around with imported images in Vectornator in our Learning Hub. At Vectornator, we’re big fans of free-form lettering, which is why we made it easy for today’s designers to create custom fonts using our software. Dry-transfer lettering sheets made by a company called Letraset meant that all kinds of fonts and elements could be transferred onto a designer’s page. The user would simply lay the pre-made film onto a sheet of paper and carefully rub the front of the sheet with a blunt pencil or ballpoint pen.
Needless to say, the retro design theme will unquestionably top the modern graphic design trends in 2024. Fans of the ‘70s know that the era was all about pushing the limits of design. From attention-grabbing posters and psychedelic vinyl covers to fashion fads and colorful interiors, the dizzying designs of the time defined the energy of the decade. Whether you love or hate the far-out aesthetics of the ‘70s, there’s no doubt the iconic decade made a lasting impression. And many of today’s graphic designers are looking back to the colorful era for inspiration. The 70s were filled with many cultural movements that influenced graphic design in one way or another.
